Retail success hinges on understanding customer behavior, optimizing store layouts, and maximizing sales opportunities. Tango Eye, a cutting-edge retail analytics tool that leverages AI and computer vision technology to transform existing CCTV cameras into a powerful store analytics tool. Leading retail brands trust Tango Eye to deliver impactful business insights and enhance offline store performance.
Tango Traffic: Accurate Footfall Measurement
Tango Traffic empowers brands to measure traffic and map out the in-store journey of shoppers with unparalleled precision. Key features include:
- Accurate footfall excluding store staff
- Engaged Shopper Vs Casual Visitor
- Individual Vs Group Count
- Demographics – Age & Gender
- Number of billable entities
This tool ensures retailers have a clear understanding of store traffic, differentiating between various visitor types and providing demographic insights that are crucial for targeted marketing strategies.
Tango Zone: Zone-Wise Traffic Analysis
Understanding where customers spend the most time is essential for optimizing store layouts and product placements. Tango Zone offers:
- Tagging different sections/zones within each store
- Section/zone specific data – Traffic, Dwell time, Demographics & Heatmap
- Identification of hot and dead zones
- Intelligent decision-making for optimal store layout
With Tango Zone, retailers can visualize traffic patterns and make data-driven decisions to enhance the shopping experience and increase sales.
Tango RevOp: Missed Sales Opportunity Tracking
Every missed sale represents a lost opportunity for revenue. Tango RevOp helps track and understand these missed opportunities by providing:
- Clear visibility into the sales funnel
- Segmentation of walk-ins into bounced, missed opportunities, and converted customers
- Understanding the reason behind every missed sale opportunity
- Boosting staff accountability and promoting ownership over conversions
This tool allows retailers to identify gaps in the sales process and implement strategies to improve conversion rates effectively.
Tango StoreOps: Infrastructure Health Monitoring
To extract maximum value from store data, it’s crucial to minimize data loss and monitor infrastructure health. Tango StoreOps offers:
- Monitoring store open & close times and identifying SOP breaches
- Tracking network and camera downtime across all stores by the hour
- Human-in-loop support to resolve infrastructure downtime
- Real-time tech infrastructure monitoring alerts & reports
Tango StoreOps ensures that retailers maintain optimal data integrity and operational efficiency, reducing potential disruptions to store performance.
Industry Trust and Impact
Tango Eye’s innovative solutions have gained the trust of leading retail brands and organizations. By providing actionable insights and enhancing store performance, Tango Eye delivers meaningful business impacts that drive success in the competitive retail landscape.
Colorful Review Ratings
- Functionality: ★★★★★
- Accuracy: ★★★★★
- Ease of Integration: ★★★★☆
- Customer Support: ★★★★☆
- Overall Impact: ★★★★★
Conclusion
Tango Eye stands out as a premier retail analytics tool, offering a comprehensive suite of features that transform existing CCTV infrastructure into a powerful asset for retailers. By accurately measuring footfall, analyzing zone-wise traffic, tracking missed sales opportunities, and monitoring infrastructure health, Tango Eye provides retailers with the insights needed to boost conversion rates and enhance overall store performance.
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